Snow Peak began in 1958, when founder Yukio Yamai, an accomplished mountaineer, created his own line of gear out of the dissatisfaction with available products. Yamai had lived his entire life in Sanjo City, in the Chetsu region of Niigata Prefecture, which is also known locally as a hardware town. This rich environment full of sea, mountains, and rivers naturally evokes a strong interest in the outdoors in the people who are born and raised there. It is this place that inspired him, and to this day continues to inspire all of the products that come from Snow Peak.
The company strives to create products that inspire people to enjoy the outdoors, seek harmony between people and nature, and manufacture goods with such high quality standards that you'll pass them on to the next generation like a great wrist watch.